"Everybody wants to get rid of their extra weight and have a beautiful body; that is the truth. A pilates school located in Istanbul and Ankara, Pilates with Gerda’s outdoor campaign targets those people who hates to carry their extra weight to everywhere they go…Just like a bag. So in our ads we use images of suitcases from Belly and Buttocks to show the expendables of our body and call people to drop them."
Logo was produced as a textile label.
Details of Butt Bag.
Details of Belly Bag.
Created for Gerda’s pilates school in 2011.
First concept works.